If you’ve ever owned a USB charging cable (and if you’re reading TechCrunch, odds are you have), then you’ve encountered the problem that Snakable wants to solve. That is, after repeated use, the cable breaks, the wires are exposed, and then, more often that not, the cable itself becomes unreliable, requiring you to jiggle it in order to get your device to start charging. Snakable, instead, offers a new type of USB charging cable that includes built-in protection from the dangers of over-bending and strain present in today’s cables, with a patent-pending strain relief assembly on its end that has free-moving ball joints to prevent the cable from bending beyond a safe radius.
Oh, and I guess this makes the cable look a little bit like a snake because of the way it moves, hence the name.
The project was dreamed up by Wes Goulbourne, whose background in aerospace has had him working alongside engineers for his entire career. (He currently works at Boeing in Philadelphia.)

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